The Power of Restricted Temptation with Ian Ayres
Date of Event
4-2-2025
Description
Resisting a temptation may make it easier to stick to your goals. The act of foregoing a tempting offer is a sunk opportunity cost. Sunk opportunity costs, like sunk costs, can causally affect subsequent behavior. Resisting temptation to quit the gym or to quit your job might keep you engaged in those activities longer than if you had not been tempted. Tempting you not to quit smoking may help you quit.
Subject Headings
resisted temptation; Ian Ayres
Location
CWRU School of Law, Moot Courtroom (A59)
Document Type
Video
Recommended Citation
Ayres, Ian, "The Power of Restricted Temptation with Ian Ayres" (2025). Conferences and Symposia. 1114.
https://scholarlycommons.law.case.edu/law_videos_general/1114
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